Kellogg Co said it entered into a partnership with Singapore-based
palm oil producer Wilmar International to manufacture and sell cereal
and other snacks in China.
Kellogg said Wilmar will contribute infrastructure, supply chain scale
and its sales and distribution network to the 50-50 joint venture, which
will market Kellogg’s and Pringles branded product.
Kellogg had acquired a majority interest in China’s Navigable Foods
in 2008, however the business recorded operating losses, resulting in
Kellogg disposing its stake in the cookies and crackers manufacturer in
early 2012.
The U.S. maker of such products as Eggo waffles and Keebler cookies had
said the acquisition did not prove to be the right vehicle for entry
into the Chinese market place.
The company on Monday said it expects China to become the largest food and beverage market globally within the next five years.
“China’s snack-food market alone is expected to reach an estimated US$12
billion ($14.7 billion) by year-end, up 44% from 2008,” Chief Executive
John Bryant said in a statement.
This growth will be driven by the growing middle class consumer base and
an increased desire for a wide range of packaged and branded foods, the
company said.
Wilmar’s wholly-owned subsidiary in China, Yihai Kerry Investments will
participate in the joint venture, which will be headquartered in
Shanghai, China.
Kellogg’s shares closed at US$51.45 on Friday on the New York Stock Exchange.
Subscribe to:
Post Comments (Atom)
-
跨别2年,终于让我用回这个blogger,其实也是没有再log in了。 现在那么多社交app, 应该也没有人会来看blog的了。。 今天就突发其想,就想看看自己以前的资料。。 怎么知道还能edit?? 其实也不知道为什么block我,我又没有放广告赚钱。 就纯属个人...
-
明眼看名商 打着新加坡品牌,以海外作为生产基地、产品销售60个国家、地区的企业并不多,日产230万罐饮料的谢钦利集团便是其中之一。以销售亚参膏起家的谢楚明如何在不到20年的时间里打造饮料王国,崛起成为新的“饮料大王”? 星狮集团(F&N)和杨协成(YHS)都是新马一带家喻...
-
业务 公司主要从事建筑业及发展与销售住宅和其他类型的产业。[FY11营业额]建筑(56.3%),房地产发展(43.7%)。 透视 12年2月,尽管政府最近实施产业降温措施,但公司认为新加坡的优质住宅发展项目仍然有需求。加上建筑订单强劲(约$526m),预计建筑与房地产发展...
没事无聊
跨别2年,终于让我用回这个blogger,其实也是没有再log in了。 现在那么多社交app, 应该也没有人会来看blog的了。。 今天就突发其想,就想看看自己以前的资料。。 怎么知道还能edit?? 其实也不知道为什么block我,我又没有放广告赚钱。 就纯属个人...
No comments:
Post a Comment